Milford is riding a wave of prosperity, again taking the number one spot for top sales increase in Auckland in January 2026. If you haven’t been recently, I challenge you to come and see what makes Milford such a wonderful place to shop. With our annual Vive La France event to be held on Saturday 21 March, now is the time to explore what is driving more and more people to shop in Milford.
This month is full of events – almost every weekend:
Monique, our popular MC, is back for Vive La France. As well as introducing the entertainers on stage, she will interview our business owners and keep you up to date with things happening at the event.
The 21 March Vive La France event runs from 11am until 3pm. The village and main street will be adorned with flags, and shops will have French window displays and decorations. There’s a French Treasure Hunt for the kids with entry forms available at the information marquee.
We will also have our very own car show with four brands on display around Milford – Mercedes-Benz, GWM, Xpeng and GAC from our local North Shore car dealerships. They will be lined up in the blue, white, red of France and in the VLF entertainment zone in the top side of Kitchener Road car park, and there will be more at key places in the main street. There will be all their exciting latest models with various types of engines – petrol, hybrid, diesel and electric. Look out for a competition being held in conjunction with these vehicles at the event.
A mock-up of the Eiffel Tower will be part of the Mercedes-Benz North Shore display in centre court, where there will be a blue, white and red vehicle.
Fine-O-Wine will also be in the Mercedes-Benz centre court with French wine tasting.
There will also be market day stalls from My Markets in the street and leading up to the car park entertainment zone. Lots of our main street stores will be involved with special market day stalls, including Sills & Co, Mikko Shoes, SPCA Shop, La Tropezienne, Tango Shoes, Skintopia, Milford Travel and more!
Look out for our food destination stores in the entertainment zone – Well Hung Butchery with their famous sausages sizzling and Cheeseland with their tasty French cheeses. The entertainment zone will have a Petanque court as well as entertainers and French food stalls.
Note – times for everything will be on our Facebook, Instagram and website. Also, Milford Centre social media platforms will have more info on what the stores in the mall are doing.
Vive La France Stalls:
The Nougaterie
instagram.com/thenougaterie/
facebook.com/thenougaterie/
thenougaterie.co.nz/
AFA
alliance-francaise.co.nz
Insta: af_auckland
Valeur
valeur.co.nz
sobathrobes.com
Kalon
Kalondigor.co.nz
Sweet as Crepes
facebook.com/sweetascrepes
instagram.com/sweetascrêpesnz
sweetascrepes.co.nz
Crust & Craft
FB: Crust-Craft-NZ
Insta: crustandcraftnz
Kookie Haus
kookiehaus.com
Insta: kookiehausnz
Well Hung Butchery
wellhung.nz
Insta: wellhungbutcher1
Cheese Land
milfordcentre.co.nz/listing/amsterdam-cheese-opening-soon/
Velvet Skin NZ
velvetskinnz.com
FB: www.facebook.com/RiyanaVelvetSkinNZ
Insta: velvetskinnz
Have a great March – I look forward to seeing you at our events!
Murray Hill, Manager, Milford Business Association
manager@milfordshops.co.nz • 021 950 463 • milfordshops.co.nz
facebook milfordshops Instagram milfordnz youtube MilfordshopsTV
