The team at Benefitz – publishers of Channel Magazine – are playing a significant part in the Rugby World Cup 2021 event that is being hosted in New Zealand during the months of October and November. This 2021 tournament was delayed due to Covid 19, so is being played in 2022. Benefitz is helping NZ Rugby and World Rugby with all the signage elements required for the event.

Rugby World Cup 2021 is being played at Eden Park and Waitakere Stadium in Auckland and at Northland Stadium in Whangarei.
There are 12 teams in New Zealand for the festival of women’s rugby, that kicks off at Eden Park on Saturday October 8th. These teams are Australia, Canada, England, Fiji, France, Italy, Japan, New Zealand, Scotland, South Africa, USA and Wales.
“The moment is finally here after years of planning and, for many of the athletes, a lifetime of dreaming in the hope of one day playing rugby on a global stage,” says Michelle Hooper, Rugby World Cup 2021 Tournament Director. “Now is their time to shine and to show the world that women’s rugby deserves its rightful place in the spotlight.”
“Rugby World Cup 2021 promises to be the greatest celebration of women’s rugby the world has ever seen. It is a historic occasion for many reasons, not least the fact it is the first time the women’s Rugby World Cup has ever been staged in the Southern Hemisphere, but because it is also the first time New Zealand’s five-time champion Black Ferns will get to play in a Rugby World Cup on home soil – in front of their family and friends. The legacy of women’s rugby here in Aotearoa is incredibly special and as a nation we owe it to these wāhine toa to show up in full force.”
“We also hope rugby fans throughout Oceania feel a sense of ownership and pride in this tournament as we seek to put on a world-class festival of rugby, showcasing our unique Māori and Pasifika cultures, and providing unforgettable moments throughout the tournament from kick-off to the final whistle.”
“Women’s rugby is undergoing an exponential rise and with that we’re seeing fierce competition between teams. We know Kiwi fans will back the Black Ferns unreservedly, but we also know they’ll get behind visiting teams with as much fervour when the women in black aren’t on the field. In fact, many schools, businesses and clubs around the motu have already adopted a team with flags and bunting flying high.”
The project for Benefitz has included producing and installing all the signage to rebrand all three venues for the Rugby World Cup 2021 event. Twelve buses have also been wrapped in RWC21 livery for the teams' to use and Benefitz has also helped with display and signage for supporting events and functions and for sponsors.
“This has been one of the biggest projects we have taken on in our 34 years of business and we have loved every minute of it,” says Benefitz Managing Director Aidan Bennett. “Being involved in a world class event is very special. Completely rebranding a venue like Eden Park is a big task – let alone three stadiums. I have been very proud of how well we have done it, showing our wide capability of grand and large format printing as well as signage installation.”

For more information visit: www.rugbyworldcup.com/2021